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Here's how Coca-Cola has changed over the past 132 years
In 1886, an Atlanta pharmacist created a new type of soda, and the world was never the same again: this May, Coca-Cola celebrated its 132nd birthday.
According to NBC News, the top two most popular sodas in the US are Coke and Diet Coke respectively.
But the Coke that we know and love today wasn't always like this — from the taste to the bottle, it has gone through various iterations through the years.
In honor of 132 years of Coca-Cola, take a stroll down memory lane and revisit all the iconic (or not so iconic) Coca-Cola designs, flavors, and innovations.
Coca-Cola was founded in 1886 — and only cost five cents back then.
Coca-Cola was founded in 1886 when Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of soft drink to be sold at soda fountains.
One of the most popular urban legends surrounding Coca-Cola is that it used to contain cocaine — and it's actually true. By 1905, cocaine was removed from the formula.
By 1906, Coca-Cola created a new bottle with a new logo to differentiate it from competitors.
Ten years before the iconic "Contour Bottle" that we know today was created, Coca-Cola tried to stand out with a diamond-shaped label.
In 1915, the design became closer to the bottle we know and love today.
This design is more similar to the one used today, but still not quite there. It was created to be both recognizable and to discourage competitors from selling imitations. It was patented by the Root Glass Company of Terre Haute, Indiana, in 1915, who wanted people to be able to recognize it simply by touch.
Coca-Cola ran the first of their iconic Santa Claus ads in the 1920s, effectively changing how people see Santa.
According to Coca-Cola, the brand is credited with helping shape the image of Santa Claus that is commonly used today. They wrote that "Santa was depicted as everything from a tall gaunt man to a spooky-looking elf."
This wholesome version of Santa was the first time Santa was truly depicted as "jolly." The artwork was done by illustrator Haddon Sundblom, whose original oil paintings of this version of Santa were used by Coca-Cola in ads all over the country. Santa has been an integral part of Coca-Cola ever since.
The '20s also saw Coke bottles sold in six-packs for the first time, increasing convenience — and sales.
Coca-Cola is the inventor of the six pack. They created it so consumers could bring bottles home with them to store in their fridge, and thus drink more Coke.
1928 was the first year in which more Coca-Cola sold in bottles than through soda fountains.
Source: The Coca-Cola Company.
By the '50s, the shape of the Coke bottle evolved into the one we know today. It's called the "Contour Bottle."
The Coke Contour Bottle appeared on the cover of TIME magazine in 1950, becoming the first product to do so, and thus establishing the brand's dominance.
The Contour Bottle was trademarked in 1977 — a rare thing for packaging at the time.
Coca-Cola made the switch to PET plastic bottles almost half a century later, in 1993, in order to minimize its environmental impact.
PET stands for polyethylene terephthalate, a non-toxic, recyclable form of plastic. At the time, Coca-Cola claimed that PET bottles were the most environmentally friendly option — but now we know that plastic is actually terrible for the environment.
Today the company claims to be trying to "make the PET plastic bottle more environmentally sustainable by improving efficiency, increasing recycling, and advancing recycled material use."
The first Coke can was introduced to the public in 1960. The design featured the outline of a Coke bottle so customers wouldn't get confused.
The first Coke can looks pretty similar to the ones in use today — it was just more flat.
Diet Coke, the very first variation on the original Coca-Cola formula, was released in 1982.
Diet Coke is an entirely different recipe than classic Coke — something that Coca-Cola wanted to get across. "We wanted to make it clear that Diet Coke was a new product no one had ever seen before," said Steve Norcia. Norcia was part of the team that created the first ad for Diet Coke.
According to the Coca-Cola Company, within two years Diet Coke had "displaced 7UP as the No. 3 soft drink in the US behind Coca-Cola and Pepsi — a position it held until the end of 2010 when it overtook Pepsi."
With the success of Diet Coke and Caffeine Free, Coca-Cola decided to try out more flavors. Some were extremely popular, like Cherry Coke (the first flavored Coke)...
Cherry Coke was first officially introduced in 1985, though people had been consuming homemade versions for years, splashing cherry syrup into their fountain Coke.
Though it's been re-branded as Coca-Cola Cherry, the drink lives on and is still available in 36 countries.
...While others were not. New Coke has become a cautionary tale to brands: don't mess with a good thing.
New Coke, seen by many as an over-correction to Pepsi's rise in popularity, is one of the most famous corporate disasters in history. Coca-Cola announced they would be discontinuing the original Coke, and replacing it with "New Coke" in April 1985.
By August, by extreme popular demand, Coca-Cola announced the return of what they began calling "Classic Coke." The reversal was spurred by protests and letters from dedicated Coke fans.
After the New Coke debacle, Coca-Cola waited a long time before introducing new variations. Coca-Cola with Lemon appeared on the scene in 2001.
Coca-Cola with Lemon was introduced to the US in 2001, after the introduction of Pepsi Twist (a similarly lemon-flavored variant on the classic Pepsi).
Vanilla Coke was introduced in 2002, but discontinued later that year. It was brought back by popular demand in 2007.
Vanilla Coke was rolled out in 2002: like Cherry Coke, people had been making their own versions for years.
The flavor briefly disappeared and was replaced by Black Cherry Vanilla Coke (to mixed results), but made a triumphant return in 2007.
In 2005, the packaging got an update. Coca-Cola announced the "M5" bottles, for which the company teamed up with five different design firms to create limited-edition aluminum bottles.
M5 stands for "Magnificent Five." These five aluminum bottles represented a clear pivot in Coca-Cola's marketing strategy. Each bottle was designed by a top design firm, and their releases were accompanied by music videos and targeted at nightclubs — they even had UV-sensitive ink.
The limited-edition branding also led drinkers to believe the bottles were exclusive — which they were. One of the designs sold on eBay for $99.
These aluminum bottles were so popular that Coca-Cola decided to roll out permanent versions.
Since the M5 bottles were so successful, Coca-Cola decided to roll out the aluminum bottles on a more permanent basis. Aluminum bottles entered the US market in 2007, two years after the first one launched.
"The first-ever fully shaped aluminum bottle was considered by many to be the biggest packaging breakthrough at Coke since the launch of the contour PET bottle in the 1980s," said Jay Moye, editor-in-chief of Coca-Cola Journey.
The 2000s also brought us the classic Coke can we all know and love today.
Overall though, the Coke can hasn't changed much since its introduction in 1960.
Coke Zero, an alternative to Diet Coke, was introduced in 2005. Coke Zero (like Diet Coke) has no calories or sugar, but, according to the Coca-Cola Company, it tastes more like regular Coke than Diet Coke does.
You might think that Coke Zero and Diet Coke are the same — but you'd be mistaken. While they both report no calories or sugar, Diet Coke has always tried to be its own beverage. Coke Zero, on the other hand, is striving to taste more like classic Coke.
In 2016, Coke Zero was turned into Coke Zero Sugar, triggering horrible memories of New Coke in many loyal Coke Zero drinkers.
In 2009, Coca-Cola introduced the PlantBottle, the "first ever fully recyclable PET plastic beverage bottle made partially from plants."
PlantBottle, a new type of PET bottle made from plant material, was first introduced by Coca-Cola in 2009, with the bottle being made up of 30% plants.
In 2015, Coca-Cola unveiled the new and improved PlantBottle, which was made up entirely of plant material. The "plant material" is sugarcane plastic. They announced that their goal was to completely switch over to the PlantBottle by 2020.
That same year, the brand also revitalized the soda machine with Coca-Cola Freestyle.
Coca-Cola Freestyle changed the game. The touch screensoda fountain features 100+different Coca-Cola products — from Coke to Fuze to Minutemaid, as well as hard-to-get ones like Diet Raspberry Coke.
Most importantly, it gives users the freedom to mix and match flavors.
These bottles are still circulating today, with even more options, such as song titles.
Coca-Cola has since rolled out bottles with 1,000 different names, nicknames, titles like Mom and Grandma, and phrases such as #1 Dad.
In 2016, they added popular song lyrics to bottles, calling it "Share a Coke and a Song". The lyrics ranged from Taylor Swift to Queen (to name a few).
In 2014, Coca-Cola introduced Coca-Cola Life, the first new Coke since 2006. The green cans/labels had many people confused.
Coca-Cola Life is another low-calorie version of classic Coke, except that this one is based on a mixture of sugar and stevia — as opposed to Diet Coke, which is sweetened with aspartame (a controversial artificial sweetener).
Coca-Cola Life is still available in the US and worldwide, but it did so poorly in the UK that it was yanked from shelves relatively quickly.
In 2018, Coca-Cola released four new flavors of Diet Coke to combat lagging sales, as well as a minimalist new silver can.
The four new flavors are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry. However, Business Insider found that only two flavors are worth drinking: Feisty Cherry and Ginger Lime.
Why would Coca-Cola drastically revamp Diet Coke? Because sales have been steadily decreasing across the board for diet soda. Since 2005, sales for all diet sodas have been down 34%. Diet Coke sales specifically decreased 1.9% in 2016.
Apparently, the new Diet Coke design and flavors were a hit with the general public though — Coca-Cola reported in April 2018 that the soda had "returned to volume growth in North America."
Today, Coca-Cola is still trying to innovate the soda industry. In April 2018, Coca-Cola released their first-ever Coca-Cola slushy in Japan.
In addition to two Fanta slushy options, Coca-Cola released a Lemon Coke slushy in Japan.
It comes in a reusable pouch, which is reported to be a first for frozen beverages. Hopefully it will make its way to the US sooner rather than later.
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2150 Coca-cola Lane Rapid City Sd 57702
Source: https://www.insider.com/evolution-of-coke-coca-cola-history-2018-5
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